Since 2004, Coca-Cola Company has been the market leader. Coca-Cola, despite a brand value decline of 13% in 2021, remained the world’s most valued soft drink brand at $33.2 billion in 2021, according to Brand Finance. PepsiCo. takes second at $18.4 billion. Dr. Pepper-Snapple was the fastest-growing soft drink brand with a 40% brand value In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to Asa Griggs Candler, who incorporated the Coca-Cola Company in Atlanta in 1892. The company has operated a franchised distribution system since 1889. [3] The Coca-Cola Co. is the nonalcoholic beverage company, which engages in the manufacture, market, and sale of non-alcoholic beverages which include sparkling soft drinks, water, enhanced water and 2 days ago · What was the size of the Global packaged water market by value in 2022? The Coca-Cola Co 8.2. BlueTriton Brands 8.3. Danone SA 8.4. Zhejiang Nongfushanquan Water Co. Ltd. Brand value +1%. Growth. The Coca-Cola Company is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. There is a widely reported war for talent across industries and sectors, with no slowdown in demand. McKinsey GIobal Institute research estimates that one in every 16 workers will need to transition to new roles by 2030 —a 25 percent increase compared with prepandemic predictions—to support increased demand for all things digital. 00:00. 02-20-2021. The Coca‑Cola Company is emerging from the pandemic poised for growth with a leaner lineup of high-potential brands and a more disciplined, consumer-centric approach to marketing and innovation, Chairman and CEO James Quincey said Feb. 19 at the Consumer Analyst Group of New York (CAGNY) virtual conference. Building a fit-for-purpose balance sheet: The company is focused on having a balance sheet that supports sustainable value creation. In 2022, the company completed the refranchising of company-owned bottling operations in Cambodia to Swire Coca-Cola Limited, a subsidiary of Swire Pacific Limited, and completed the sale of its stake in the B72j.